At Exide Life Insurance, our brand promise of Lamba Saath, Bharose Ki Baat is our guiding force. We believe in long-term relationships built on trust and it is this very essence that makes us go the extra mile for our customers, advisors, partners and employees. A claims settlement ratio of 98.15% in FY19-20 is a true testament of our commitment of going the extra mile in delivering our brand promise.
This Diwali, we bring to you our new brand campaign #ApnoKeLiyeDoKadamAur, an expression that celebrates the act of going the extra mile. Through a series of 5 films, releasing in the next 5 days, we have captured the moments which defines our customers’ journey of going the extra mile for their loved ones and how we as a trusted partner help them fulfill it.
Releasing today is a heartwarming story of “Dadi” (grandmother), which shows that distance does not count when going the extra mile for your loved ones. #ApnoKeLiyeDoKadamAur #LambaSaathBharoseKiBaat
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